Why I choose Better Auth for most B2B projects

Published: December 12, 2025

I personally prefer Better Auth for most of my projects. While this may seem like a simple decision, I have several reasons for choosing it.

1. Ownership of data

I care a lot about freedom, open source, and privacy. Better Auth aligns well with my philosophy as an engineer. Having full ownership of my users and their data is already a strong enough reason for me to use a self-hosted solution.

2. Pricing optimization

The projects I have built so far are heavily focused on affordability. Every external provider adds cost, and even though auth providers are usually affordable, I do not want to raise prices because of an auth vendor or reduce the user limit per organization.

3. Full control

I already talked about Why ABAC Beats RBAC in My Systems, but I did not explain how I implement it. Better Auth helps a lot here. Because I have full control over the users and organizations tables, I can easily connect them to a permissions table. It is also straightforward to build custom auth flows for creating and accepting invitations.

4. Ease of use and advanced functions

Even though I could get many of these benefits by building auth from scratch (or using another library), Better Auth is a practical, production-ready solution. It offers many plugins, ready-to-use utilities, frontend packages, and predefined table schemas, among other things. This makes implementation much faster and simpler.

Although I know Better Auth is not one-size-fits-all, it has been excellent for the type of projects I build (administrative tools), and I would recommend it to anyone who values the points I mentioned.

You can see more comparisons on the official comparison page.